Making digital work for B2B
Insights, conversations and communication strategies to help B2B businesses get seen, get heard and move forward.
Latest publications
See all →Where to find original content to create marketing content?
Creating original marketing content, especially on LinkedIn, is a challenge. It is essential to diversify your sources of inspiration, both external and internal, to…
What Public Relations Can Help You Achieve in the Age of AI
Public relations play a crucial role in the visibility and credibility of companies, especially in the age of artificial intelligence. They help build a…
Digital Sovereignty: Europe’s Head in the Clouds, Octave Klaba Challenges the Cloud Status Quo
Octave Klaba, founder of OVHcloud, criticised the recent hearing at the National Assembly, highlighting Europe’s lack of political courage in the face of AI.…
Customer relations, purchase assistance, sales: regaining control of your chatbots
Chatbots, initially perceived as an ideal solution for customer service, can generate unforeseen problems, such as erroneous advice or unsolicited recommendations. Companies must analyze…
AI in B2 SMEs: Artificial Intelligence, the bane of bosses?
Many people feel lost when faced with omnipresent AI tools, unable to benefit from them. Although these technologies have a big potential of boosting…
Rentahuman.ai: the website where AIs employ humans
Rentahuman.ai is a website where AI agents can "hire" humans for tasks that the latter cannot perform themselves. Even if it is only a…
“I spend over 20 hours a week analyzing AI announcements, testing tools, and conversing with B2B leaders to bring you only what concretely impacts your business.”