Where to find original content to create marketing content?
Creating original marketing content, especially on LinkedIn, is a challenge. It is essential to diversify your sources of inspiration, both external and internal, to…
Content Marketing
What Public Relations Can Help You Achieve in the Age of AI
Public relations play a crucial role in the visibility and credibility of companies, especially in the age of artificial intelligence. They help build a…
Is there still a point in organising in-person B2B events ?
In a challenging economic context, in-person B2B marketing events retain advantages over digital. They foster essential human relationships for return on investment. A good…
Why LinkedIn Limits Post Reach and Why We Must Accept It
I miss writing, so I'm getting back to posting here. LinkedIn, for its part, has decided to restrict the reach of publications. Before, it…
2026: Blogs are Dead, Long Live Blogs!
A study by Daniel Stanica shows that among the 100 influential American blogs, over 60 have lost up to 85% of their traffic in…
Why storytelling is set to soar in 2026 ?
The rise of AI has made content creation easier, but it often results in unoriginal recycling. The future will value storytellers who can innovate…