Where to find original content to create marketing content?
Creating original marketing content, especially on LinkedIn, is a challenge. It is essential to diversify your sources of inspiration, both external and internal, to…
Content Quality
How Generative AI is Killing the Social Network Pinterest
Wired's investigation reveals that Pinterest is suffering from increasing pollution of AI-generated content, a consequence of advertising escalation. The social network, initially dedicated to…
Why storytelling is set to soar in 2026 ?
The rise of AI has made content creation easier, but it often results in unoriginal recycling. The future will value storytellers who can innovate…
Without AI, Intermarché’s Christmas ad wins hearts and makes viewers forget McDonald’s disastrous campaign
A French advertisement for Intermarché has recently achieved great success, contrasting with McDonald's controversial all-AI campaign. Without AI, Intermarché's ad focuses on authenticity and…