Beyond Vibe Coding: Mastering AI to Build for the Long Term
In this episode, I’m joined by Julien Saumande (founder of Phocéis, now a fractional CTO and organiser of the Gen…
Insights
Analyses, feedback and digital insights for B2B SME leaders.
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50 publications
Why « Gemini at Work 2026 » is transforming the way we work
Google Cloud has announced Gemini at Work 2026, marking a turning point in the integration of AI into work. Unlike…
Where to find original content to create marketing content?
Creating original marketing content, especially on LinkedIn, is a challenge. It is essential to diversify your sources of inspiration, both…
What Public Relations Can Help You Achieve in the Age of AI
Public relations play a crucial role in the visibility and credibility of companies, especially in the age of artificial intelligence.…
Digital Sovereignty: Europe’s Head in the Clouds, Octave Klaba Challenges the Cloud Status Quo
Octave Klaba, founder of OVHcloud, criticised the recent hearing at the National Assembly, highlighting Europe’s lack of political courage in…
Customer relations, purchase assistance, sales: regaining control of your chatbots
Chatbots, initially perceived as an ideal solution for customer service, can generate unforeseen problems, such as erroneous advice or unsolicited…
AI in B2 SMEs: Artificial Intelligence, the bane of bosses?
Many people feel lost when faced with omnipresent AI tools, unable to benefit from them. Although these technologies have a…
Rentahuman.ai: the website where AIs employ humans
Rentahuman.ai is a website where AI agents can "hire" humans for tasks that the latter cannot perform themselves. Even if…
The Hidden Side of Vibe Coding
Vibe coding, promoted by AI companies, appears to simplify application development, but this ease is deceptive. While the tools allow…
Is there still a point in organising in-person B2B events ?
In a challenging economic context, in-person B2B marketing events retain advantages over digital. They foster essential human relationships for return…
Jacob Coxon: The Whistleblower Who Will Kill Us All
The alarmist resignation of an artificial intelligence researcher triggers media panic. Faced with apocalyptic prophecies, I question our credulity, the…
Why LinkedIn Limits Post Reach and Why We Must Accept It
I miss writing, so I'm getting back to posting here. LinkedIn, for its part, has decided to restrict the reach…
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