Where to find original content to create marketing content?
Creating original marketing content, especially on LinkedIn, is a challenge. It is essential to diversify your sources of inspiration, both…
Marketing and Communication
B2B marketing, content strategy, social networks, advertising, and digital communication.
All publications in this topic
10 publications
What Public Relations Can Help You Achieve in the Age of AI
Public relations play a crucial role in the visibility and credibility of companies, especially in the age of artificial intelligence.…
Is there still a point in organising in-person B2B events ?
In a challenging economic context, in-person B2B marketing events retain advantages over digital. They foster essential human relationships for return…
Why LinkedIn Limits Post Reach and Why We Must Accept It
I miss writing, so I'm getting back to posting here. LinkedIn, for its part, has decided to restrict the reach…
Numerika’s Top Christmas Ads 2025
Discover Numerika's subjective anthology of Christmas ads. Between emotion, humor, and AI controversies, analyze brand creativity through these spots.
How Generative AI is Killing the Social Network Pinterest
Wired's investigation reveals that Pinterest is suffering from increasing pollution of AI-generated content, a consequence of advertising escalation. The social…
Generative AI Video Unleashes Advertising for Local Businesses
Small American businesses are using generative AI tools to create original ads that achieve great success, reaching millions of views.…
The Anti-AI Video Mocking AI Ads!
A parody using a McDonald's AI actress highlights the excesses of AI in advertising, sparking strong reactions. This reflects the…
Why storytelling is set to soar in 2026 ?
The rise of AI has made content creation easier, but it often results in unoriginal recycling. The future will value…
Without AI, Intermarché’s Christmas ad wins hearts and makes viewers forget McDonald’s disastrous campaign
A French advertisement for Intermarché has recently achieved great success, contrasting with McDonald's controversial all-AI campaign. Without AI, Intermarché's ad…
The Brief
A curated, actionable selection published once a month. No spam, no overwhelming frequency: just the ideas, cases, and tactics to accelerate your B2B strategy.
By subscribing to Le Brief, you agree to receive our monthly analysis. One-click unsubscribe at any time. Read our privacy policy.
Why subscribe?
- A monthly selection, not daily: save time without missing what matters.
- Real-world AI business cases, B2B acquisition tactics, and critical reviews—no fluff.
- A concise read crafted for business leaders and marketing teams who want to take action.
- An independent newsletter, zero sponsored spam, and one-click unsubscribe.
