IKEA had the great idea of putting all its catalogs online since its inception.
It’s quite amusing to see that in the 50s and 60s, there was no skimping on text, there was more text than photos. The style of furniture hasn’t really changed either, transitioning from Nordic style to vintage Nordic style in just under 80 years.
Well, ultimately, when looking at these catalogs, one realizes that mail-order business hasn’t changed that much and that the main principles have been around for a long time. It’s a shame that these magnificent works have gradually disappeared… they offered much more emotion than our sad ecommerce sites today.
