Numerika’s Top Christmas Ads 2025
Discover Numerika's subjective anthology of Christmas ads. Between emotion, humor, and AI controversies, analyze brand creativity through these spots.
Storytelling
Instant Nostalgia: The IKEA Museum
A visit to the IKEA museum is like flipping through our own history with recreated living rooms, everyday objects, and familiar atmospheres that instantly…
The Anti-AI Video Mocking AI Ads!
A parody using a McDonald's AI actress highlights the excesses of AI in advertising, sparking strong reactions. This reflects the creative world's fears about…
Why storytelling is set to soar in 2026 ?
The rise of AI has made content creation easier, but it often results in unoriginal recycling. The future will value storytellers who can innovate…
Without AI, Intermarché’s Christmas ad wins hearts and makes viewers forget McDonald’s disastrous campaign
A French advertisement for Intermarché has recently achieved great success, contrasting with McDonald's controversial all-AI campaign. Without AI, Intermarché's ad focuses on authenticity and…